Off-the-plan apartment pricing: Why the earliest buyers save big

Original Article: Juliet Helmke, Realestate.com.au, “Off-the-plan apartment pricing: Why the earliest buyers save big,” first published 24 March 2025

Our Commercial Director, Samuel Gardner, recently sat down with Juliet Helmke to discuss the benefits of buying off-the-plan early.

Purchasing off-the-plan apartments early offers significant financial advantages. Developers often provide the most attractive pricing during initial sales to secure essential pre-sales for project financing. As construction progresses and pre-sales targets are met, prices typically increase. Early buyers not only benefit from lower prices but may also see property values appreciate by settlement, enhancing their equity. However, this approach requires patience and confidence in the developer’s reputation, as construction timelines can be lengthy.